Dahlia Furniture Private Limited Essay

I. Time Context Last 5 months of 1984II. Viewpoint Mr. Chua Boon Kang, co-owner of dahlia furniture cloistered Limited III. Major Policy disputation dahlia Furniture Private Limited is a local piece of article of piece of piece of article of piece of piece of piece of article of furniture manufacturer of standard and custom-made furniture known for their utmost timberland and processed beleaguer units, kitchen cabinets, bedroom sets, and eat set. And aims to be integrity of the largest furniture manufacturer in capital of Singapore by 1990. IV. Statement of the Problem What muckle the connection do to maximise profit to improve the associations persuasion? V. Objectives gigantic flow Objectives To expand our business operating theater after 2 years To be the guide furniture manufacturer by 1987Short clutches Objectives To maximize profit and minimize make upTo append salesTo cater furniture for the bay window grocery storeVI. SWOT AnalysisStrengthsa. The company is known for high school bore and high-toned image of their furniture b. Dahlia Furniture is a known seller of import furniture Weaknessesa. Dahlia Furniture has a weeny market sole(prenominal) position and f number income families could establish their furniture b. Limited product line composes only of paries units, kitchen cabinets, bedroom sets, and dining sets Opportunitiesa. Growing snatch of families who can afford and are willing to make up higher damage for a high feel furniture b. Growing take in for import furnitureThreatsa. Other companies that offer furniture for a degrade price b. Foreign manufacturers and retailers that are entering the Singapore market VII. Alternative Courses of ActionACA 1 dogging import of any(prenominal) furniture and start to pee-peequality furniture that could be sold for a let down price to expand our market in fate the mass market of low income generating families.ACA 2 Remove locally made furniture in our prod uct line and import all our furniture to uphold the image of high quality and foppish furniture for middle and pep pill income families.ACA 3 expound our product line by producing and importing former(a) high quality and elegant furniture other than wall units, kitchen cabinets, bedroom sets and dining sets for middle and speeding income families. VIII. Analysis of AlternativesACA 1 Continuous importation of some furniture and start to produce quality furniture that could be sold for a lower price to expand our market in overhaul the mass market of low income generating families. Advantagesa. Expanding our market is also a means of expanding the solutions of our income b. The life of the company is non solely dependent on the purchase of our small market for middle and upper income families Disadvantagesa. Great risk whether the natural target market of low generating families would purchase our furniture b. Costly as we would be starting from genuflect to develop, produce and sell our brand-new low-cost furniture c. Additional Labor is neededd. The image of cultivation and exclusivity of our furniture might be lost ACA 2 Remove locally made furniture in our product line and import all our furniture to uphold the image of high quality and elegant furniture for middle and upper income families. Advantagesa. No command processing overhead expense for usb. The image of the company for cater high quality, elegant and exclusive furniture would be preserved c. We could focus more on the imported products that ask us income d. No need to aim additional workerse. Less attention required by the importation of furniture for we would not be the one to create themDisadvantagesa. Costly to import furniture id it would not be sold right away b. The operations of the company is solely dependent on our contrasted suppliers c. Small market only for middle and upper income families that could afford to purchase imported furniture d. In violation of the anti-fore ign labor regulation of the government e. wordy rate of salvation because we offer the same furnitureACA 3 Expand our product line by producing and importing other high quality and elegant furniture other than wall units, kitchen cabinets, bedroom sets and dining sets for middle and upper income families.Advantagesa. Creating new line of furniture is also creating a new source of income for the company b. We can maintain the image of the company as producer of high quality, elegant and exclusive furnitureDisadvantagesa. Costly to develop, produce and sell new furniture line b. Requires additional workersc. Still dependent on the purchase of our small market of middle and upper income families d. Risk whether the new furniture would be bought by the market e. The company could be subjected to government musing since we are importing more furniture IX. purpose StatementAfter closely analysing all the alternatives, the opera hat alternative for the company is ACA 1 Continuous impo rtation of some furniture and start to produce quality furniture that could be sold for a lower price to expand our market in serving the mass market of low income generating families. The imported furniture is salvage in the growth stage and the demand for them is still high. The continuing the importation of furniture could still bring us income and can be employ as capital in our plan of targeting a new market. The company is known for catering high quality, elegant, and exclusive furniture extending this to the mass market could bring drastic increase in our sales for the company already has a prestige name in the furniture industry. The company would be catering both(prenominal) high-end furniture and affordable furniture but of replete(p) quality. Expanding our market is extending the coverage of our company and also the source of our income. ACA 2 and ACA 3 still focuses on serving a limited market only for middle and upper income families making the sources of our income also limited to them. Furniture is a durable product and repurchase of it is not made in a short braces of time. If the each of these middle and upper income families has their own wall units, kitchen cabinets, bedroom sets and dining sets then they would not repurchase again and so the company might be in danger. ACA 1 would find us some other source of income as we extend our market to the lower income generating families but at the same time retaining the gain for middle and upper income families. And having the prestige of high quality and elegant furniture, the new target market would be eager to purchase our furniture. X. Implementation PlanLong Range Implementation Plana. Continuous receipts of the quality, operations, management of the company and continuous search on how we could minimize the cost of our operations Short Range Implementation Plana. Research about the new target marketThe price range that they can and willing to pay for a furniture. Designs, specificat ions and quality of a furniture that would draw them to purchase it. b. Canvass materials of true(p) quality but of lower price to be used in the production of the furniture c. pull in a plan on how we could minimize the cost of our importation, production and operation d. Make the furniture, specially the affordable furniture, known to the market by advertisement done publication at least once a week in a local theme of general circulation