Friday, July 19, 2019

Essay --

Nathan Thomas Mrs. Brush ENG III December 4, 2013 Coca-Cola In 1886, something extraordinary took place in the hands of a curious pharmacist that changed and shaped not only America, but the also rest of the world forever. From this ordinary pharmacist, named Dr. John S. Pemberton, came a distinctly flavored syrup that was tested and retested several times. After taking it to the local pharmacy down the road in Atlanta, Georgia, he sold about nine servings a day (Pendergrast). Little did Dr. Pemberton know that his product would skyrocket to about ten billion gallons a day almost two hundred years later. As soon as Coca Cola began, it spread rapidly making what is considered today to be the greatest refreshment ever known to man ("Coca-Cola History"). When Dr. Pemberton mixed the drink with tonic water, sampled it, and critiqued it until excellent, his bookkeeper, Frank Robinson, named the product Coca-Cola and created the distinct and classic font still recognizable today. Before dying only two years later, Dr. Pemberton sold the original product to an Atlanta businessman known as Asa Candler. He became one of the greatest men to work with Coca-Cola. Mr. Candler traveled all around the city handing out coupons and advertisements to people to come and try the best new thing. As the new president, Asa Candler distributed Coca-Cola to more and more fountains outside of his city. With the new syrup plants in more cities like Los Angeles, California; Dallas, Texas; and Chicago, Illinois, Mr. Candler was able to spread items with the famous brand name on them across the country ("Coca-Cola History"). At one point, Joseph Biedenharn, an every-day salesman, invented bottled machinery for his soda fountain. Five years af... ...ese four main people that helped tremendously to spread the happiness, Coca-Cola would never have come as far as it has. "Coca-Cola History." World of Coca-Cola. Coca-Cola Company, n.d. Web. 18 Oct. 2013. "History of Coca-Cola." Coca-cola.co.uk. Coca-Cola Great Britain, 2010. Web. 18 Oct. 2013. May, Clifford D. "How Coca-Cola Obtains It's Coca." Nytimes.com. The New York Times, 1 July 1988. Web. 23 Oct. 2013. Morse, J. S. B. "Coca-Cola, Communication, and Confusion." ETC.: A Review of General Semantics 66.2 (2009): 162+. General OneFile. Web. 23 Oct. 2013. Pendergast, Mark. "Siphoning That Coca-Cola Magic." Management Review 83.1 (1994): 26+. General OneFile. Web. 23 Oct. 2013. Pendergast, Mark. For God, Country and Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It. 3rd ed. New York: Basic, 2013. Print.

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